From Web to Cob Web

I just got through reading this fantastic article on blogging, which was written by a local genius, Doug Mitchell.

It's a fantastic 101 to business blogging, and as such, I distributed it to each of my clients, as well as my client prospects.

Of the smarter things Mitchell says in the article is this: "...most [business Web]sites transition from 'web' to 'cob web' in less than six months." I've witnessed this first-hand, as companies spend thousands of dollars putting up a site with superior graphics, stellar copy and fancy tools. What they don't realize is that all that doesn't mean squat if no one can find them.

Search engines, Mitchell says, hunt for new content, and blogging is one of the easiest, cheapest (and in my humble opinion, most fun) ways to feed those search engines the yummy nuggests they want to put you on the top of the Google results window.

As I see it, the role of PR consultant in her client's blogging endeavors is:

• to stay on top of the client to make sure they are posting often;
• to brainstorm topic ideas for the client; to offer ghostwriting services if the client has the expertise but not necessarily the writing skills to communicate it properly;
• to monitor the comments coming in and advise the client of those warranting a response; and
• to stay abreast of the various methods for getting the thing read.
   

Comments

[Sandy Renshaw]

Hi Kelly,

Great article from Doug. I might have missed it - thanks for writing about it.

Sandy