What Do We Do With All These Clips?

Hey, it's a good problem to have. You've paid your PR consultant (in both money and time) to get you all this fabulous press. She does. Now, what do you do with all the news clips?

Here's one idea. KMC client RentalMetrics makes a point to direct its followers to the contributed articles, podcast interviews and media coverage generated by its media relations program. Because this coverage appears in places RentalMetrics clients, colleagues and prospects may not visit, the company makes sure to link directly to the clips via its blog. Check it out at RentalMetrics.com.

This is another great biz use for Twitter. If you don't have a blog or don't feel like taking the time to write up an entry about the fabulous press you received, send out a 140 character message to your Twitter followers telling them where they can see the clip. I just did.

For the old-schoolers, hit print. Stuff the clips in your media kit; throw them on your counter; send them to clients and prospects in the mail. (WARNING -- some news outlets require you to seek their permission if you plan to distribute this widely.)

Point is... news clips are best when they are actually viewed. Somtimes, it's up to you to make sure the right people are doin' the viewin'.