Why I Love PR
When I was a rookie in the PR field, my senior counterparts always talked about how fun it was to become a "generalist." I always thought that sounded stupid and much preferred to focus my efforts on becoming an "expert."
But the longer I'm in this field, the more I see exactly what they meant. Because of the varied and interesting clients on my roster, I get to learn a little about a lot.
Here's what I mean... between next week and July 20, I have nine ghost-written articles due to publications reaching the key audiences of my clients. So, over the next 30 days, I will be doing a lot of research, interviewing, writing (and revising!) on the following topics:
Skid steer loaders
Debit card fraud prevention
Biodiesel in construction equipment
Profile of a maternity store owner in the East Village of Des Moines
Profile of a gown designer in the metro
SCRUB day
Turf painting as an alternative to fall overseeding on regional golf courses.
Is that cool or what?
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