Why NOT to DIY

By Guest Blogger Elizabeth Grace Saunders, trainer, speaker and coach on "Time Strategies to Create a Brilliant Life in a Burnt-Out World" 

Depending on your strengths, your business and your team, PR may be a good item to add to your to-delegate list.

Here are some questions to ask yourself to see if you should move PR off your plate to open up your schedule and strengthen your business:

1. Am I working more hours than I would prefer to work because I am doing PR, marketing, etc.?

2. Do I have a PR plan? (If not, do I have time to make one?)

3. Am I implementing that plan on a consistent basis? (If not, is it due to lack of time?)

4. If I don’t have media contacts, do I have time to develop them?

5. Is spending time doing PR the best use of my time? of my staff members’ time?

6. If I hear from the media, am I able to promptly meet their needs?

If your work schedule is already overloaded, PR (or other specialized business development activities) might be a great thing to move to your “to contract” list. Hiring outside help can decrease your work load, alleviate psychological pressure if you haven’t been doing what you feel you “should” do, and give you the benefit of working with industry experts who already have the systems, contacts and tools to complete the work efficiently.

Reveal your true business brilliance by deciding not to DIY.