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PR pros work hard to fight their age-old reputation as BS artists, spinners, double-talkers and manipulators. This blog is a troop in that battle, as we expose the hacks, explore the news and think out loud about what's going on in the world of public relations.

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October 07, 2010

What to do with all that press

There I was, minding my own business, cleaning out the inbox, when a new message popped up.

It was from Andy Fraser. I don't know Andy, but I still opened his email. Why? I'm not sure.

But I'm glad I did because it was the perfect example of a quick and easy way companies can (and definitely should) push the press.

What do I mean by "push the press?"

It's the act of making sure your clients and prospects actually read your hard-earned and well-deserved news coverage. Here's Andy's message:

We’re delighted to share some great news.  Curves International, the world’s largest franchise of fitness clubs, will use Engage121 to improve their social media communication. You can read the story here:
This news follows last week’s announcement that Learning Express, the largest specialty toy franchise, also signed with Engage121:
And if you missed it, here’s what appeared in The New York Times online:  
I’d like to discuss how Engage121 can help your business.  If it’s convenient, please reply with a time and date that works for you. 
I think you’ll be pleasantly surprised by Engage121.

Bravo, Andy. I may not know you, but I know this tactic. It's simple, smart, cheap and effective.


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I just wanted to say thank you. Now you know you helped a total noob in her first steps.

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