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PR pros work hard to fight their age-old reputation as BS artists, spinners, double-talkers and manipulators. This blog is a troop in that battle, as we expose the hacks, explore the news and think out loud about what's going on in the world of public relations.

This Ain't No Spin Class

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October 07, 2010

What to do with all that press

There I was, minding my own business, cleaning out the inbox, when a new message popped up.

It was from Andy Fraser. I don't know Andy, but I still opened his email. Why? I'm not sure.

But I'm glad I did because it was the perfect example of a quick and easy way companies can (and definitely should) push the press.

What do I mean by "push the press?"

It's the act of making sure your clients and prospects actually read your hard-earned and well-deserved news coverage. Here's Andy's message:

We’re delighted to share some great news.  Curves International, the world’s largest franchise of fitness clubs, will use Engage121 to improve their social media communication. You can read the story here: http://reut.rs/cxDHoX
 
This news follows last week’s announcement that Learning Express, the largest specialty toy franchise, also signed with Engage121: http://bit.ly/9NwEhu
 
And if you missed it, here’s what appeared in The New York Times online: http://nyti.ms/cYcQmN  
 
I’d like to discuss how Engage121 can help your business.  If it’s convenient, please reply with a time and date that works for you. 
 
I think you’ll be pleasantly surprised by Engage121.

Bravo, Andy. I may not know you, but I know this tactic. It's simple, smart, cheap and effective.

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Comments

Davis

I just wanted to say thank you. Now you know you helped a total noob in her first steps.

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