What to do with all that press

There I was, minding my own business, cleaning out the inbox, when a new message popped up.

It was from Andy Fraser. I don't know Andy, but I still opened his email. Why? I'm not sure.

But I'm glad I did because it was the perfect example of a quick and easy way companies can (and definitely should) push the press.

What do I mean by "push the press?"

It's the act of making sure your clients and prospects actually read your hard-earned and well-deserved news coverage. Here's Andy's message:

We’re delighted to share some great news.  Curves International, the world’s largest franchise of fitness clubs, will use Engage121 to improve their social media communication. You can read the story here: http://reut.rs/cxDHoX
 
This news follows last week’s announcement that Learning Express, the largest specialty toy franchise, also signed with Engage121: http://bit.ly/9NwEhu
 
And if you missed it, here’s what appeared in The New York Times online: http://nyti.ms/cYcQmN  
 
I’d like to discuss how Engage121 can help your business.  If it’s convenient, please reply with a time and date that works for you. 
 
I think you’ll be pleasantly surprised by Engage121.

Bravo, Andy. I may not know you, but I know this tactic. It's simple, smart, cheap and effective.

Comments

[Davis]

I just wanted to say thank you. Now you know you helped a total noob in her first steps.