This Ain't No Spin Classtag:typepad.com,2003:weblog-14828442008-07-15T13:00:10-07:00PR pros work hard to fight their age-old reputation as BS artists, spinners, double-talkers and manipulators. This blog is a troop in that battle, as we expose the hacks, explore the news and think out loud about what's going on in the world of public relations. TypePadAre you pitching editorial calendars?tag:typepad.com,2003:post-527387942008-07-15T13:00:10-07:002008-07-15T13:00:27-07:00If you're not, you should be. An editorial calendar is nothing more than a schedule of a magazine's upcoming editorial, and it's the perfect way to be in the right place at the right time when pitching a magazine's editorial...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/07/are-you-pitchin.htmlWhy I Love PRtag:typepad.com,2003:post-515185562008-06-18T09:02:05-07:002008-06-18T09:02:16-07:00When I was a rookie in the PR field, my senior counterparts always talked about how fun it was to become a "generalist." I always thought that sounded stupid and much preferred to focus my efforts on becoming an "expert."...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/06/why-i-love-pr.htmlWhat Do We Do With All These Clips?tag:typepad.com,2003:post-503222002008-05-23T13:03:50-07:002008-05-23T13:04:00-07:00Hey, it's a good problem to have. You've paid your PR consultant (in both money and time) to get you all this fabulous press. She does. Now, what do you do with all the news clips? Here's one idea. KMC...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/05/what-do-we-do-w.htmlShameless Plugstag:typepad.com,2003:post-466283722008-03-05T12:42:13-08:002008-03-05T12:44:56-08:00Because I've been on the new-business hunt for the past few weeks, I had to go out and humbly request reference letters from the media I work with. Three of the biggest and most respected names in construction media were...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/03/shameless-plugs.htmlWhat Do You REALLY Want?tag:typepad.com,2003:post-459947982008-02-22T07:00:36-08:002008-02-22T07:00:43-08:00When you're getting ready to hire a PR consultant, it's important to be honest about what you want. Are you looking for someone to execute on a strategy that you or your team has already developed? Are you looking to...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/02/what-do-you-rea.htmlNo IT for Metag:typepad.com,2003:post-457771442008-02-18T08:09:18-08:002008-02-18T08:09:26-08:00OK, I'll admit it's a pain when something goes wrong with my computer and I can't dial up IT on a quick extension. But, not having an IT department is maybe one of my favorite things about being a small...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/02/no-it-for-me.htmlTouchy Touchytag:typepad.com,2003:post-455568242008-02-13T07:14:20-08:002008-02-13T07:32:05-08:00Social media strategists today are frustrated by the same thing that's frustrated PR pros for years. They're all talking about how it's virtually impossible to measure the success (or failure) of an interactive campagin. And I feel you guys. The...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/02/the-measurement.htmlDon't Fluster the Mediatag:typepad.com,2003:post-455204042008-02-12T13:21:39-08:002008-02-12T13:23:35-08:00At a meeting the other night, I was introduced to a woman who bombarded me with, “Oh hi, Kelly. I saw your profile in the paper. Did you get my packet?” Flustered, I wasn’t sure how to respond because I...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2008/02/dont-fluster-th.htmlFrom Web to Cob Webtag:typepad.com,2003:post-424256462007-12-04T13:39:05-08:002007-12-04T13:52:14-08:00I just got through reading this fantastic article on blogging, which was written by a local genius, Doug Mitchell. It's a fantastic 101 to business blogging, and as such, I distributed it to each of my clients, as well as...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2007/12/from-web-to-cob.htmlI'm Going Retainer – All the Way, Baby!tag:typepad.com,2003:post-423944782007-12-03T21:19:19-08:002007-12-03T21:25:34-08:00I'm a big fan of retainers -- not just as a provider of this type of relationship, but as a client. In fact, just today, I signed on as a retainer client for a local computer guru. As I see...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2007/12/im-a-big-fan-of.html