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putting the pieces of the puzzle together for the construction industry


PR pros work hard to fight their age-old reputation as BS artists, spinners, double-talkers and manipulators. This blog is a troop in that battle, as we expose the hacks, explore the news and think out loud about what's going on in the world of public relations.

This Ain't No Spin Class

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PR 2.0

February 18, 2008

No IT for Me

OK, I'll admit it's a pain when something goes wrong with my computer and I can't dial up IT on a quick extension. But, not having an IT department is maybe one of my favorite things about being a small business owner.

Why?

Because, when something great happens to my business or my clients, I get to brag about it instantly online. Just today, RentalMetrics (new client) received fabulous press in our local newspaper, and I was able to put a news item about it on my home page... in five minutes.

I didn't have to fill out a change form, get sign-off from a superior, wait a week, notice an error, fill out another change form, get another signature and wait yet another week.

So, lesson for all you great companies out there trying to do it right... empower your marketing and PR people with online tools. Have your IT department develop an admin function to your Website... or get your team a DreamWeaver license and a quick lesson on how to use it at your local community college.

I promise, it will pay off.

 

PR & Writing Services by Kelly Moore
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